Posts Tagged ‘English’

“Profits improve only when our correspondence is read. No sale is made when a business letter ends up in the wastebasket.”

There has always been a need for clear communication in business. A poorly worded letter will either cause confusion or leave a poor impression. A muddled memo can result in misunderstanding or lead to employee grievances. A sloppy report will often result in lost business. Part of the challenge of clear writing is the nature of business communication. Business writing is often necessarily technical and complex. This kind of writing makes special demands on a writer.

A writer who has not yet learned to have sympathy for the reader is bound to create problems for himself or herself. Has something like this ever happened to you? It’s a true story. An accountant sent a letter to a client explaining a service that had been performed for the customer. A few days later the client called. “Thanks for the letter,” the client said. “Now tell me what you said.” Embarrassing? Yes. And worse. No wonder business executives are concerned about the effect of poor writing skills on profitability.

But isn’t writing ability less important in today’s high-tech world of computers and electronic data processing? Don’t we now depend more on machines for precise, accurate communication? The experts say no. They maintain that good communication skills are more critical than ever. The spread of electronic communication devices makes better writing imperative.

Size, too, is having an impact on today’s business needs. As Business Week pointed out (July 6, 1981), “the ability to write simple direct prose that says precisely what you want it to say in the fewest words…has become rare—just when business and social organizations have grown too large for anyone to be effective face-to-face.”

taken from e-book: Writing Fitness by Jack Swenson


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